Our professional lives necessarily entail competition in a free-market, capitalist economy. Our company competes with other companies delivering similar services. We compete with other workers offering similar skills. Despite the change in context, the principles of True Competition still apply.

What are the most effective ways to motivate ourselves, or our employees? How can we resist the temptation to take ethical shortcuts in our attempts to maximize profits? How can we increase our performance without giving up our principles? True Competition can help answer all of these questions.

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